Many network marketing companies say that the person who sponsored you will train you on how to run your business in order to begin making sales and growing your network. I find some faults with this common network marketing training method. Now that I have been growing my own downline, I realize that not everyone is responsive to me when I reach out to help. At first I wondered if I was being pushy, but that couldn't be it considering I only sent an email or two offering my help.
Not everyone in my downline is non-responsive. Some are very communicative in terms of how to get going with their business. What I realized is that we are all independent distributors. The way I run my business is not the same way someone else will want to run theirs. When I started my business I asked my sponsor a lot of questions since I had no idea how anything worked. Fortunately, I have a good sponsor and he was very helpful.
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However, as time went on and I began applying my own methods for attracting new leads and sales, I realized that I don't need to check-in with my sponsor or run my business in the same way he does. We are all separate "businesses." He has no right telling me how to run my business just like I have no authority in telling my downline how to run theirs.
We Don't Have to Be Duplicable
I've also realized that the common saying that we must teach our downline a duplicable system is nonsense. Why would the methods that work for me, work like a charm for my downline? Chances are, they wouldn't. When I started, I was taught about the 3-way phone call. I quickly disliked this form of bringing on new team members. It seemed weird that I would sit quietly on the phone while someone else explained my business for me.
I didn't want to push this on my downline for several reasons:
- What if someone isn't comfortable talking on the phone with strangers?
- It's by no means easily duplicable
- I don't like talking on the phone so why push it on someone else?
- It makes you seem incapable of talking about your own business when your sponsor is speaking for you.
Over time, I learned that marketing online was a much better fit for me. I don't know a large enough network of people to throw home parties and I wouldn't feel comfortable inviting strangers into my home. Cold calling is out of the question and speaking to random people is time consuming, particularly if they are not interested in the first place.
By using the internet, my endeavors are working 24 hours a day, 7 days a week regardless of what I'm doing. When leads contact me, they are truly interested in what I am promoting. I rather spend time talking with a qualified lead than random people who could care less.
As independent distributors, we are not required to set up a duplicable system. What we can do is offer our advice and if it is accepted fine, if not, no big loss. Every network marketer can run their business in a way that works for them.
