Since I've set up my main business web site, every now and again, I will receive an email via my contact form asking for more information about the business. So far I have written out a general response and of course with each email, I personalize it and ask my own questions in my reply. However, the overall information is pretty much the same.
Some people do not reply once I've responded and some do reply with further questions or to let me know they are not interested. It led me to wonder if I am giving out too much information or not enough. I do my best not to come across "salesy" because all they are asking for is for more info, not a sales pitch.
How Much is Too Much Information?
In my replies for more information, I start off by explaining more about the company such as its history and what they are about. I briefly touch on what is required to run the business and how you can make money. I keep the email fairly short because I've learned in a webinar that you should let third party tools do all of the marketing.
That means leave it to the videos, web sites, etc. to explain everything. I kept that in mind as I created my reply message but maybe I am still providing too much information. I'm debating on whether or not to make the message even shorter and link to a video which explains it much better.
The problem that I may run into with that, is that the person on the other end may feel I am passing them off. The other issue is that I have is that I've explained everything on my web site already. Everything you need to know is right on the home page but I am guessing most people do not take the time to read or want me to explain it in a different way in my reply.
Email Experiment
I think the only way I will get my answer is by testing. Since my current way of replying is not having the best response, I will try using more of the third party tools method. I will create a stand alone page which has a video that provides an overall explanation about the business.
I will also place a FAQ underneath the video to see if that helps as well. I think this will not only save me time each time I reply but the person can get the full run-down about the business and if they have more questions, they can always reply back to me.
I'll follow up on what happens as I get more people contacting me via my web site's contact form.
How do you follow up with people via email? Do you write long replies or send them to other resources?