One thing I am having the most fun with is marketing my Beachbody® business. The face-to-face interaction is always fun as you get to meet new people and make friends, however, being the web geek that I am, I also enjoy the internet marketing aspect. I use the typical social networking sites such as Facebook and Twitter, but I also have been incorporating video (YouTube) and article marketing.
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Video Blogging
Until I started my business, I didn't really care for video. I knew that it would be another great and free traffic stream but I was camera shy. I quickly got over it and I'm glad that I have stepped beyond my comfort zone. I believe video blogging not only helps generate traffic but it allows people to see that you are a real person behind the copy on the web site. Personally, I enjoy visiting other blogs where the authors also include video. It makes visiting the blog more interesting and fun.
I will probably do the same here in terms of talking about what I do to grow my business. I'm no expert but I think it may help other coaches out who may have never thought about using video as a form of advertising.
Blogging
I think it is essential for any Beachbody® Coach to have a blog. Blogging is one of the easiest ways to generate free traffic from the search engines. I recommend blogging several times a week to keep the content fresh and as a way to ping the search engines and let them know that your blog is updated often.
Autoresponder
Having a mailing list is also a great idea in terms of marketing. Use a good autoresponder such as Aweber and add a sign up form to your web site. You can create messages to pre-populate your autoresponder or send out weekly newsletters to keep subscribers up to date. It is a great way to remain in constant contact and help convert subscribers into a part of your team.
Article Marketing
I love article marketing because running a good article marketing campaign can keep traffic flowing to your sites regularly without any cost to you. It takes more than one article to see any significant results. It's a good idea to write constantly and submit to the top article directories such as EzineArticles, ArticlesBase, GoArticles, and more. Just do a search for "top article directories" and you should see listings of the best ones. Here is an example article I did for a Beachbody review.
As I learn and develop more marketing strategies, I will share them here. What do you do to get the word out about your business on the internet?