If you have ever been a part of network marketing, then you know and are familiar with the 3-way conference call. In fact, you may have signed up to your first network marketing company after speaking with your sponsor and her/his sponsor on a 3-way call. As a Beachbody Coach, I personally never thought I would need to put much emphasis on the 3-way call.
I don't enjoy talking on the phone and many network marketers rather not deal with phone calls either. However, after a successful conference call with a lead of my own, I now see the significance of incorporating calls into your business. First off, I have to say my coach is awesome. The call not only helped to provide needed information to the new prospect, but it was also a valuable training call for myself.
I know that some day when my coaches want to do a 3-way call, they will depend on me to explain the benefits of becoming a coach. I know that I won't be perfect my first time, but I'm sure it will become easier with practice.
Once the new lead contacted me by email, I suggested setting up a 3-way call. After all, that is how I was signed up and it is what I've seen being used by other successful network marketers. The coach who sponsored me did 90% of the talking. After the call was done, it was then my job to follow up with the lead and help with signing-up, etc.
Don't Underestimate the 3-Way Call
Whether you feel intimidated about calling up leads for a conference call or you just don't see the point, it is important to reconsider. What I have learned from my first call is the following:
- You get to know more about your new lead - their "why" for wanting to join.
- The prospect will feel more comfortable in knowing that there are real people behind the web sites.
- Lines of communication are now opened and the prospect now knows you are there to support them.
- The prospect is much more likely to become a part of the team.
- It is great training for you as you learn what to say from listening in.
Network marketing is all about getting to know people who have the same goals and interests as you do in terms of business. When you discover these types of individuals, you should want to do your best to get to know them.
3-way calls are not a hassle but a tool to help convert new prospects into part of your growing team.

