Contrary to popular belief, not everyone is cut out to be a network marketer. That is the big misconception about the industry because some marketers will try to recruit anyone who will listen. What tends to happen is that people with an "easy business" or "fast money" mindset join a company and as soon as an obstacle appears, they quit.
It is true that almost anyone can start, but there are still some requirements to consider when talking to a prospect. There are a few things we can do as network marketers to help people who truly want to be in this industry.
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1. Be honest with your prospect
The worse thing we can do as marketers is try to dazzle prospects with the hopes of easy money or an easy business. You can ask any successful network marketer today if running their business was easy and I bet they will tell you that it took a lot of work to get to where they are. Let your prospects know up front what is involved. It is a business and requires time and effort.
2. Learn about your prospect's mindset
This is someone that you may potentially work with. Do they have a "make money fast" attitude? Are they looking at the business short-term? Is the only thing on their mind, "How much can I make?" These are the wrong mindsets and you will only be hurting yourself by working with that kind of mentality. Chances are, a person with that attitude will surely quit at the first sign of "work."
3. Get out of desperation mode
When we take on the desperation mindset as marketers, we attract people who are in it for a quick buck. If you want to attract qualified individuals who understand the work that is involved then change your own mindset. You don't need to be desperate to build your network. There are people out there that you can work with, you just need to have them find you (learn marketing skills.)
I have experienced all kinds of mindsets in just the first few months of being in this industry. I have run into those who are all about the dollars and cents. I have met those who understand that it takes work. In the long-run, it is much better to have a smaller team of individuals that will run their business rather than signing up those who are seeking something easy only to drop out later.
